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Brand Development
credit in collaboration with the brand manager:
name, logo, packaging design, brand messaging, creative direction
TropiClean® Enticers™ is a pet dental brand that was developed to entice dogs into enjoying teeth cleaning time with flavors they love.
Emphasis was placed on the flavors of the products as the primary goal of the line is to entice dogs into enjoying teeth cleaning time with these flavors. The target audience was millennial dog owners that are seeking safe and natural solutions for their pet's dental health, so in the design of the packaging, the flavors were tied in with a natural topographic background texture using simple line art and warm tones.
Design Process
credit in collaboration with internal design team
Brand Video
credit in collaboration with the brand manager & McCord Design Group:
concept, storyboarding, creative direction on-set
Printed Content
credit in collaboration with the brand manager & internal design team
